Whatever the problem or the threat might have been, every comeback by apple has been stronger than the previous one. Apple inc report contains a full version of apple swot analysis. Apple is the worlds most valuable brand according to the forbes 2016 ranking. Pestelpestle analysis political, economic, social, technological, ecological and legal external factors computer business. This report singles out the ipad product of apple company and analyses this business unit in terms of its strategic competitive position. Apple is an innovative technology brand that enjoys very high level of popularity globally.
Rajibul hasan research paper undergraduate business economics offline marketing and online marketing publish your bachelors or masters thesis, dissertation. It has millions of loyal customers with steady increment top technology apple was the first to. An analysis pestel analysis, porters 5 forces analysis, swot analysis, comprehensive analysis of financial ratios, and comprehensive analysis of share performance of apple inc. More about pestel analysis of apple company pestel. This free ebook explains how to carry out a pestle analysis. Aapl is one of the worlds most visible and recognizable consumer electronics brands. Amazon is an ecommerce industry leader founded by jeff bezos in 1994. The article focused on critical analysis of apples governance and. Risk management pestle analysis a pestle analysis may help when assessing the risk arising from the impact of external factors on a charity, particularly when working internationally. Apple has started the recycling process to create the sustainability in the business and get the opportunity to addresses it.
Ecommerce platform has simplified the shopping experience. As we all know, apple is a spotlight of the world in electronic area. The apple pestle analysis reveals the challenges that the tech company needs to take up to thrive and propel its revenue growth for decades to come. A comprehensive document on pestle analysis of apple, it in details describes the following factor of apply political, economic, social, technological, legal and environmental. Even though it started as a traditional computer company, apple now designs and manufactures a wide variety of electronic devices, including smartphones, tablets, music players. The economic stability of many developed countries in world can. They are established politically by having a plan b in case something that they cannot control happens and it is still maintaining success while the depression is. It is another example of 4d thinking that expands the scope of strategic thinking on a specific topic or objective. Pestel analysis for apple pest political, economic, social and technological factor are the 4 major factors that play an important role in the decision making process of any company.
Apples biggest strength often when you look at the swot of a firm like apple, the most striking aspect of the company has no doubt been its unique ability to bounce back. In short, apple has covered almost everything that an. Pestle analysis free ebook in pdf, kindle and epub format. How the pestle analysis can be used in conjunction with other strategy tools. However, one may find difficulty defining what product design is. For my perspective, i think the elements of socialcultural influences apple a lot. Economic growth, inflation, deflation, unemployment rate, wage policies are good examples of economic factors. A critical analysis of apple was done on its corporate governance, corporate social responsibility and strategies. A pest analysis about samsung provides insight into the companies influence, success, and power among four primary macroenvironmental factors. Apple has long been an investor favorite because of its strong revenue growth and high return on investment. Download as docx, pdf, txt or read online from scribd. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change. Pestel analysis of apple free download as word doc.
Apple has presented hit products after hit products and thats been the major strength of apple. The highest profitable technology company and historic trend setter original aspect is hidden from its customers. Pestel is a strategic analytical tool and the acronym stands for political, economic, social, technological, environmental and legal factors. By the end youll have a grasp of what a pest analysis is, but if not, the answer is a click away. Supply chain analysis apples products and components are manufactured by a. Initially it came with the macbook, then the ipod, the iphone, the ipad, the iwatch.
A comprehensive document on pestle analysis of apple, it in details describes the. Political analysis if the passengers tax increases to a higher rate from the existing low rate, it will have a negative impact on the sales of ticket. Pest analysis of samsung pestle analysis business and. The analysis was given the name pestle in reference to t he acronym formed by the initials of the six categories of macroeconomic variables included in the model political, economic, socio. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals. Apple pestel analysis involves the analysis of potential impact of these factors on the bottom line and longterm growth prospects.
The social trend in the case of apple is very important because consumers know that apples products are innovative, trendy and they carry a fashion statement. For apples success addressing its external environment factors play a vital role. The internal analysis and external analysis of dell technologies is presented below in a matrix. Presentation agenda introduction pest analysis pestle analysis dimensions of the model aim of the analysis apple inc pestle analysis conclusion 2 3. Having a hitech apple computer or an ipod is a way to. A critical analysis of apple was done on its corporate governance, corporate social. Each product of apple is treated as a standalone business unit.
The aim of this analysis is to assess the prospects of apple, inc. Complete version of apple pestel analysis containing discussion of remaining factors in available in apple inc. A detail analysis of internal factors swot analysis and external factors pestle analysis affecting apple inc. Apples pest analysis makes it possible to understand the external factors that affect the business and also makes it easy to understand its performance. Pestel analysis of the macroenvironment there are many factors in the macroenvironment that will effect the decisions of the managers of any organisation.
Its unique vertical system will be critical to drive future business opportunities for them. As a consumer of product will be one determining factor in whether a product will be sold or not sold, it is imperative to think about the different aspects that may impact a consumers choice product design being one of the aspects in question. Apple s brand value has plummeted as the laptop and pc market is experiencing a decline globally. Inflation and apple political factors the forces in the external environment affect the way a business operates and the. Innovative products one of the key strengths of apple over the years has been its innovative product line up. Click the pdf icon below to download the ebook from the online library.
It is a major player in the laptop as well as smartphone industry. This study will explore ryanairs pestle analysis in terms of politics, economical, social, technological, legal, and environmental perspective. Apple products have innovative and distinct features for each of its range of products. Political factors may be altered by the governments influence on a countrys infrastructure. Pestel and stakeholders analysis of apple we learned the knowledge about pestel this week, and here im going to emphasize one part of that on apple as an example. The swot analysis report for dell essays the detailed business of this multinational which is into software, hardware, security and much more, explores the companys strengths, weaknesses, opportunities and threats of this rapidly. All companies are susceptible to these factors political, economic, social, and technological. A pestel analysis or pestle analysis formerly known as pest analysis is a framework or tool used to analyse and monitor the macroenvironmental factors that may have a profound impact on an organisations performance. Started as bookstore and diversified its business model to everything you can imagine.
Overall, apple is a very well established company with a firm grasp on all sections in a pest analysis. Pestle analysis this essay has been submitted by a student. Pestle analysis of amazon the largest ecommerce comany. In addition, the energy efficiency trend is an ecological external factor that promotes the adoption of newer and more efficient technologies among businesses and customers. Need essay sample on pestel analysis of apple company. This multinational corporation is known for its unbeatable niche in the industry. In this amazon pestle analysis we will discuss the opportunities and threats of external environment of this eretail business. Book description isbn 9781626209985 26 pages the pestle analysis is a useful method to use in order to identify the external factors that influence an organization. Although apple deals in a wide range of products, the company treats every product line in a unique way. Introduction apple was founded by steve jobs, steve wozniak, and ronald wayne on.
Top sites apple pestle analysis pdf 2019 latest apple. The chinaus trade war is an alarming political issue that affects apple performance and market share in the chinese market. The pest analysis allows companies and teams to analyze their political, economic, social, and technological factors that may impact them in the months and years ahead. Apples brand value has plummeted as the laptop and pc market is experiencing a decline globally. In this marketing tutorial, we will discuss apple pestle analysis. In pestle pestel analysis, economic external factors mean both positive and negative influences that can affect the business environment and performance of a apple inc. This is not an example of the work written by professional essay writers. In this assignment i am going to conduct a pestel analysis on apple. Companys such as apple are influenced by the environment that they are in and all the different situational factors that determine circumstances each day in the business industry. Pestel analysis pest analysis explained with examples b2u. Pdf apple inc strategic development report 2015 andrew. This study is an analysis of the business environment of apple, inc.
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